5 tips to improve your Employer Branding


Employer branding could be defined as a strategy to build a positive image of the company, but focused on your employees and not on your customers. Likewise, a company well valued by its employees will also improve the perception that our own customers have of our brand.

In this hypercompetitive world where companies fight relentlessly to stay with the best talents, it is very important to generate intangible value around the relationship of employees with the company and among themselves, because in the end all this will end in the long term in an impact positive in productivity.

This strategy must be worked across all departments, not only from HR, but a feeling of loyalty can also be generated with very simple things, from the installation of a coffee machine to a social benefit or a margin of its retribution.

The idea is that your company is seen in the eyes of current and future employees as an optimal place to work.

Here are 5 tips so you can improve it.

1) Plan
Keep in mind that you will not be able to change the perception of the employees with your actions from one day to the next, you must think about medium or long-term actions, but you can also carry out some short-term that will generate assessable feedback from the first moment .

2) Communicate
It is very important that your employees know what the company does for them and in what way it does it and if they take actions that do not directly involve them but that can generate something positive in them just because of the pride of belonging to the company.

3) Protect
Take care of your company and you will take care of them, be aware that the actions of your company in social networks can negatively affect that perception that your employees have of it, there are people who are very sensitive to many issues in which you should take special care when time to post or comment.
4) Meet
You must know your organization, doing tests or surveys that allow you to know everything and as much as you can about the people who work with you, the more you know, the more you can help them and make them feel comfortable.

5) Motivate
The professional development of people and teams is essential, listen to their needs no one better than them to explain what and how they can develop better in the company. Make training plans with incentives so that everyone feels within those plans.

In short, employer branding will always end up being positive and will improve the results of the company.